Canada Post Needs a SWOT

Workers at  Canada Post have been engaged in rotating walk-outs for about a week. Members of the Canadian Union of Postal Workers (CUPW) failed to reach an agreement with Canada Post and as a result, depending on where you live in Canada, there’s no mail service on any given day. The union really should have completed a SWOT for their business before deciding to take this action.

SWOT stands for Strengths, Weaknesses, Opportunities and Threats and refers to a process we outline in The Plan, a SWOT analysis. This is a powerful tool and we recommend that everyone complete one once a year. It’s a way of making sure you’re aware of and building on your strengths and finding ways to deal with or improve your weaknesses (we all have them). Examining opportunities and threats is a way of looking at the environment we live and work in, making ourselves aware of what’s going on around us so we’re not caught off guard.

A SWOT analysis for Canada Post might have revealed things like all the competitors out there eager to fill the void left by the striking workers, how people and businesses rely less and less on snail mail and more and more on email. They might have been reminded that once small business owners find an alternative provider for mail services, they may never go back to Canada Post once the strike is over. If I was a member of CUPW, I would be worried that this strike might be the death blow to Canada Post, that layoffs are in the future. I would certainly be working on my personal SWOT and figuring out the how my plan might change and adjust accordingly.

There are many aspects to this strike but it feels to me like someone forgot to SWOT.